PRIVACY POLICY
This Privacy Policy describes how LOENA (“we”, “us”, “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from https://loena.co.uk (the “Site”).
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
“Personal Information” refers to any information that can uniquely identify an individual.
Device Information
Examples of Personal Information collected include web browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and how you interact with the Site.
This information is collected to load the Site accurately, maintain security, and analyse usage in order to improve performance and user experience.
Information is collected automatically using cookies, log files, web beacons, tags, and pixels, and may be shared with our website hosting provider and analytics services.
Order Information
Examples of Personal Information collected include name, billing address, shipping address, payment information, email address, and phone number.
This information is collected to process payments, fulfil orders, arrange delivery, provide confirmations, communicate with you, and screen orders for potential fraud or risk.
Payment processing is securely handled by Stripe.
Stripe’s Privacy Policy can be viewed at https://stripe.com/privacy
Customer Support
If you contact us, we may collect additional information necessary to assist you, including order details and correspondence.
Using Personal Information
We use your Personal Information to operate and maintain our Site, process payments, fulfil orders, communicate with customers, and improve our products and services.
Lawful Basis (GDPR)
If you are located in the United Kingdom or European Economic Area, we process your Personal Information under the following lawful bases: your consent, performance of a contract, compliance with legal obligations, and legitimate business interests that do not override your rights.
Retention
We retain Personal Information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time, subject to legal requirements.
Cookies
We use cookies to enable core website functionality, analyse traffic, and improve user experience. Cookies may be session-based or persistent.
You can manage or disable cookies through your browser settings. Blocking cookies may affect site functionality.
For more information, visit www.allaboutcookies.org
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs.
Contact
For questions about this Privacy Policy, data requests, or complaints, please contact us at:
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/
Last updated: February 2026
